Exhibition English Name: The 44th Wuxi Taihu International Machine Tool and Intelligent Equipment Industry Exposition
Holding time: 2024/8/28 – 2024/8/30
Holding Venue: Wuxi Taihu International Expo Center, No. 88, Qingshu Road, Taihu New Town, Wuxi City, Jiangsu Province. Transportation Routes
Industry: Machinery Industry
Exhibition City: Jiangsu | Wuxi City
Organizer: China Mechanical and Electrical Products Circulation Association, Wuxi Machine Tool and Tool Industry Association, Jiangsu Delta International Exhibition Co., Ltd
Undertaker: Jiangsu Delta International Exhibition Co., Ltd
Exhibition Area: 50,000 square meters
The exhibition halls used:
The number of sessions held: 44th
Holding Cycle: Twice a year
Exhibition Profile
I. Exhibition Introduction
After years of accumulation, the Wuxi Taihu Machine Tool Exhibition has possessed a big data of 1.9 million equipment manufacturing buyers at home and abroad, with a cumulative transaction amount of nearly 9 billion yuan, building a platform for exhibitors at home and abroad and professional users for procurement negotiations and technical exchanges. After more than two decades of development, the Wuxi Taihu Machine Tool Exhibition has made a qualitative leap in professionalization, branding and internationalization. It has been comprehensively upgraded to: Wuxi Taihu International Intelligent Equipment Industry Expo. The total exhibition area of this exhibition reaches 50,000 square meters, gathering more than 600 high-quality exhibitors at home and abroad. It is expected that purchasing groups from nearly 20 countries and nearly 40,000 professional buyers from all provinces, autonomous regions and municipalities across the country will visit the exhibition.
Give full play to regional advantages and promote industrial development
The Wuxi Taihu Machine Tool Exhibition has been held for 43 sessions and has become a highly professional, showcasing high-end equipment and highly influential event in the machine tool industry in the Yangtze River Delta region. The influence of the exhibition covers developed regions of domestic equipment manufacturing industry such as the Yangtze River Delta and the Pearl River Delta, and is deeply concerned and supported by domestic and overseas manufacturing industries and equipment users. The Yangtze River Delta Economic Zone, as an important domestic R&D, design and manufacturing base for high-end equipment, has become one of the largest clusters of domestic equipment manufacturing industry!
As the host city by Taihu Lake, Wuxi undertakes an important mission in the equipment manufacturing industry in the Yangtze River Delta region. The technological innovation reform and scale transformation of Wuxi’s manufacturing industry are simultaneous. Leading by example, it optimizes the layout of industrial clusters, steadily promotes the upgrading of trillion-yuan industrial chains, focuses on cultivating strategic emerging industries, and strongly shapes the entire economic industrial chain in the Yangtze River Delta region.
At present, a large number of high-tech enterprises such as Huawei, Alibaba, Tencent, and CETHIK have made significant investments in Wuxi. These industries represent the domestic and even world-class advanced manufacturing level, possess strong “forward-looking” capabilities, and numerous industrial advantages, which have greatly promoted the economic development of Wuxi.
Strengthen publicity efforts. Authoritative media coverage
To effectively enhance the influence of the exhibition, the organizers have paid special attention to increasing investment in publicity this year and adopted a comprehensive publicity strategy that combines online network promotion and offline outdoor multi-channel promotion. The exhibition and exhibitors are comprehensively publicized before, during, and after the exhibition, effectively improving the brand awareness of exhibitor enterprises and helping exhibitors seize the marketing opportunities in the industry.
At present, the online promotion is mainly carried out through multiple dimensions such as keywords (Wuxi Machine Tool Exhibition, Taihu Machine Tool Exhibition, etc.), classification, and interests on mobile clients such as Baidu News, 360, WeChat Moments, Douyin, Toutiao, Sohu, Netease, and Tencent for search. The promotion is highly targeted and brings more professional audience traffic. The official website updates the exhibition content in a timely manner to help the audience quickly obtain information about exhibitors and exhibits online. Search for the WeChat official account: “Taihu Machine Tool Exhibition”, and the audience can learn about the latest developments of the exhibition online. At the same time, the organizers use email mass sending systems and telephone invitation teams to bombardingly invite professional audiences to visit the exhibition throughout the day, and use various marketing methods such as new media for large-scale and centralized publicity.
Through years of accumulation, coupled with online publicity, the Wuxi Taihu Machine Tool Exhibition already has a huge database. Before the exhibition, professional audiences are invited one-on-one to ensure the effect and the flow of people at the exhibition.
The offline promotion is also very powerful. Specifically, outdoor advertisements such as high-speed billboard advertisements, promotional banners, inkjet advertisements, floating balloon advertisements, and taxi and bus body advertisements have covered key places such as expressways around Wuxi and main roads in Wuxi urban area. Currently, it is also regularly promoted in more than 50 professional media magazines such as “Tool Business Information”, “Machine Tools and Equipment”, “CNC Tool World”, “Machine Tool and Tool Manufacturing Industry”, and more than 300 professional website media such as “Shanghai Machinery Network”, “China Metal Processing Online Network”, “Mechatronics Online”, “China Plastic Mold Network”, “International Mold Network”, “SNS Machine Tool Network”, “International Metal Processing Network”, “China Machine Tool Business Network”, “China Machine Tool Information Network”, “China Machine Tool Network”, Weibo, and the independent and powerful audience WeChat platform, etc. Wuxi TV station and Wuxi Radio Station and other mass media also conduct intensive publicity for the exhibition.
All kinds of approaches can be described as an all-round, high-coverage and high-precision publicity method that closely combines online and offline. The organizers’ “big move” this time is to enable the influence of this Wuxi Taihu Machine Tool Exhibition to spread rapidly and attract more professional audiences to register and visit.
II. Review of the Previous Session
The previous exhibition attracted manufacturers from 12 countries and regions including China, Germany, the United States, Japan, Italy, Switzerland, the United Kingdom, South Korea and Taiwan region of China in the machine tool industry to exhibit: German Heller, German Grob, German Mahr, German Zeiss, Japanese Mazak, Japanese Tsugami, South Korean Doosan DNM, South Korean Woojin Intic, Italian VIGEL, American Hardinge, Taiwan Fair Friend, Taiwan Chin Fong, Taiwan Li Yang, Taiwan Leadwell, Shenyang Machine Tool Co., Ltd., Dalian Machine Tool, Haitian Seiko, Tianshui Spark, Shandong Leader, Nantong Guosheng, Feihong Intelligence, Guoqiang Daosheng, Shanghai Sigma, Nanjing Xinzhe, Jinmilan, Chuangsheng Tete, Yunnan Yiji, Hangcha Group, Erbi Di, Jinhongying, Yuhuan Yonggao, Yunnan Yunji, Jianfu Group and more than 500 well-known domestic and foreign manufacturers.
Thousands of intelligent industrial equipment and core functional components that lead the cutting-edge technology of the times, as well as automated production lines, etc., were presented splendidly. On the first day of the exhibition, more than 10,000 people from Jiangsu, Zhejiang, Shanghai and Anhui visited. During the three-day exhibition, more than 50,000 professional visitors from home and abroad came to visit. The number of visitors increased significantly. The number of professional buyers increased by 20% compared with the previous session. The exhibition truly created a one-stop service for exhibitors and visitors. The satisfaction rate of exhibitors was 90%, and that of visitors was 95%. 85% of exhibitors said they would participate again; 95% of visitors said they would visit the exhibition again.
III. Promotion Plan
Exhibition promotion is extremely crucial to the success or failure of an exhibition. We use a variety of effective publicity methods to vigorously promote the exhibition:
1. The organizing committee dispatched a professional team to visit the national industrial market, distribute publicity materials point-to-point, publicize the exhibition and invite distributors from all over the country.
2. Key invitations are extended to leaders of industrial associations, equipment manufacturing and processing enterprises, distributors and agents of mechanical and electrical companies in various provinces and cities to visit and purchase at the exhibition.
3. Through various industry associations, organize official visiting groups, trade groups and expert groups to visit, guide and exchange on the spot.
4. Through major media such as major media, radio stations, professional magazines, and industry websites, strategic cooperation agreements have been signed with this exhibition.
5. Through new media means such as network call centers, faxes, network emails, and mobile text messages, point-to-point invitations are made to people in the industry.
6. Through online marketing such as WeChat, Douyin, Toutiao, and Tencent as important means of publicity and promotion, WeChat interactive activities or games are carried out irregularly, and Internet advertising is used to increase exposure and enhance the influence of the exhibition.
7. Direct mail promotion: The organizers, co-organizers and undertakers have a relatively complete database of industry manufacturers. A 50-person customer service team conveys the comprehensive information of the exhibition to enterprises in fields such as automotive manufacturing, aerospace, motor automation, wind power generation, medical equipment, mold manufacturing, watch and instrument manufacturing, motorcycle manufacturing, toy manufacturing, building materials manufacturing, rail transit, bicycle and electric vehicle manufacturing, professional metal processing, plastic, aircraft manufacturing, light industrial product manufacturing, shipbuilding, hardware product manufacturing, elevator manufacturing, electromechanical equipment manufacturing, military machinery manufacturing, electronic/communication product manufacturing and other machinery manufacturing enterprises, as well as machinery design institutes, research institutes, and mechanical departments of colleges and universities through methods such as phone calls, faxes, mailings, emails, text messages and visits, to ensure that more than 50,000 professional visitors arrive at the exhibition site.
8. Outdoor advertising: Cannon advertising on expressways around Wuxi such as Yanjiang Expressway, Shanghai-Nanjing Expressway, Beijing-Shanghai Expressway, Xicheng Expressway, and National Highway 312, as well as large outdoor advertising on major overpasses such as Taihu Avenue and Jincheng Viaduct in Wuxi urban area for more than half a year; There are hundreds of outdoor inkjet advertisements at intersections of main roads and key places in Wuxi urban area, hundreds of floating balloon advertisements, more than 3,000 taxi body advertisements, and large outdoor advertisements set up in more than a dozen professional markets in East China. Regular promotion – More than 1 million people in the industry can obtain exhibition information at any time.
Exhibit Scope
Machine tools: CNC machine tools and machining centers, metal cutting machine tools, lathes, milling machines, boring machines, boring and milling machines, grinding machines, drilling machines, sawing machines, broaching machines, planing machines, engraving machines, electrical discharge machining / wire cutting machine tools, micro-hole processing machines, gear processing machines, special-purpose machine tools, etc.
Inspection and measurement equipment: Coordinate measuring machines, image projectors, laser interferometers, various micrometers, mechanical property instruments, surface roughness meters, etc.
Tool accessories: Various machine tool transmission and control technologies, CNC systems, machine tool electrical appliances, cutting tools, cutting tool inserts, fixtures, tooling, measuring tools and gauges, abrasives and grinding tools, metal cutting fluids, lubricants, hardware tools, machine tool accessories such as chucks, worktables, rotary tables, safety protection devices, suction cups, vices, etc.; Industrial robots, manipulators, optical machines, automation control, instruments and meters, electronic application systems and manufacturing informatization solutions, etc.
Forging machinery: Metal sheet cutting machine tools and laser cutting machines, water jet technology, stamping machines, hydraulic presses, shearing machines, bending machines, plate rolling machines, pipe bending machines, automatic forging machines, peripheral equipment, etc.
Mold manufacturing: Molds and mold products, mold standard parts, mold materials, mold software; Measuring equipment, all kinds of mold production.
